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The effects of advertisements using the endorsements of culturally-congruent spokespersons on consumer attitude and purchase intention
The effects of advertisements using the endorsements of culturally-congruent spokespersons on consumer attitude and purchase intention

By Sohini Pant

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On the design of high-performance mm-wave CMOS VCOs
On the design of high-performance mm-wave CMOS VCOs

By Dharmavir Acharya

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The role of health literacy in chronic respiratory disease management
The role of health literacy in chronic respiratory disease management

By Dhanaram Kanodia

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The atomic public : nuclear weapons and U.S. citizen deliberation, 1985-2020
The atomic public : nuclear weapons and U.S. citizen deliberation, 1985-2020

By Ramdayal Gada

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Greenpeace cyberadvocacy: message strategies and the framing of the "say no to genetic engineering" campaign
Greenpeace cyberadvocacy: message strategies and the framing of the "say no to genetic engineering" campaign

By Sohini Khetarpal

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Modeling the kinetics of the zinc pressure leaching process - oxidative sphalerite leaching in sulphuric acid media
Modeling the kinetics of the zinc pressure leaching process - oxidative sphalerite leaching in sulphuric acid media

By Ramdayal Acharya

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Resource allocation algorithms and preamble design for massive IoT systems
Resource allocation algorithms and preamble design for massive IoT systems

By Dhanaraj Acharya

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Simulations of optical radiation pressure on deformable media
Simulations of optical radiation pressure on deformable media

By Ram Babu Thaker

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Are “co-created green initiatives” more appealing? Investigating the effects of green co-creation message in green restaurant promotion
Are “co-created green initiatives” more appealing? Investigating the effects of green co-creation message in green restaurant promotion

By Bharadwaj Batwal

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Abstraction and performance, together at last: auto-tuning message-passing concurrency on the Java virtual machine
Abstraction and performance, together at last: auto-tuning message-passing concurrency on the Java virtual machine

By Rasika Gautam

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